Privacy policy

• Account details — your name, email address and mobile number.
• Order details — delivery addresses, the items you buy, order and payment status, returns and exchanges.
• Payment information — online payments are processed by our payment gateway partner. We do not receive or store your full card, UPI PIN or net-banking credentials.
• Support and wholesale enquiries — the messages and files you send us.
• Technical information — the basic connection data any website receives (such as IP address and browser type), used for security and to keep the site working, plus aggregated page-view and performance data. If you accept marketing cookies, information about how you use our store (such as pages and products viewed, items added to your bag, checkout started and purchases) is also shared with Meta Platforms for advertising measurement (see “Cookies, storage and analytics” below).

• To create and secure your account, take payment and deliver your orders.
• To process cancellations, returns, exchanges, refunds and store credit.
• To send you service messages about your orders and account (for example order confirmation, shipping updates and password resets).
• To prevent fraud and misuse of our services, and to meet our legal and tax obligations.
• Only if you accept marketing cookies: to measure how well our advertising on Meta’s platforms (Facebook and Instagram) works and to show our ads to relevant audiences.

We do not sell your personal information.

Only the service providers we need to run the store, and only the information they need: our payment gateway (to take payment), our courier and logistics partners (to deliver and collect parcels), our hosting and email providers, and authorities where the law requires it.

Our courier partners currently include Ekart and Shiprocket, which receive your name, delivery address, phone number and parcel details so that a courier can be booked automatically for your order. If — and only if — you accept marketing cookies, we also share browsing and purchase events with Meta Platforms (see “Advertising (Meta Pixel)” below). Meta is an independent third party, not just a service provider, and uses this information under its own terms and privacy policy.

• Sign-in, bag and wishlist (essential). When you sign in, a secure session token is kept in your browser’s local storage and sent to our servers to keep you signed in. Your bag, wishlist and checkout progress are kept the same way. Our own site does not set cookies for this. This storage is essential for the store to work and is never used for tracking or advertising. Signing out removes the session token.
• Security. Our hosting and security provider, Cloudflare, may set strictly necessary security cookies (for example to tell genuine visitors from automated traffic).
• Payments. When you pay online you use our payment gateway partner’s secure payment page or window, which may set its own cookies under its own privacy policy.
• Analytics. We use Cloudflare Web Analytics to count page views and measure site performance. It does not use cookies and does not track you across websites. It records aggregated information such as pages viewed, the website that referred you, device type and country. It runs on every page because it does not identify you and sets no cookies.
• Advertising (Meta Pixel) — only with your consent. When you first visit, we ask whether you accept marketing cookies. “Accept” and “Decline” are equally easy, and nothing is loaded for advertising until you choose “Accept”. If you accept, our website loads the Meta Pixel, a tool provided by Meta Platforms. It sends Meta the following events: page viewed, product viewed, item added to bag, checkout started and purchase completed — with the product identifiers, the value and currency, the number of items and, for a purchase, our order number (so the same purchase is not counted twice). We do not send your name, email address, phone number or delivery address to Meta. Meta also receives the technical information your browser sends to any website (such as IP address and browser details) and may set its own cookies (for example _fbp) to recognise your browser. We use this to measure our ads and to build advertising audiences on Facebook and Instagram. If you decline, the Meta Pixel is never loaded.
• Your choice and how to change it. We remember your choice for 6 months, then ask again. You can change or withdraw your consent at any time using Cookie settings in the footer of every page. Withdrawing stops the Meta Pixel from loading on future pages; it does not affect anything that was lawfully shared before you withdrew. You can also clear cookies in your browser settings.
• What Meta does with it. Information Meta receives is used and kept by Meta under Meta’s own Data Policy and terms (see facebook.com/privacy/policy). VELLEE LUXE does not control how long Meta keeps it. You can manage ad preferences in your Facebook or Instagram settings.

Live visit counting. To see how busy our store is right now, our website counts visits anonymously. Each open browser tab gets a random number that is kept only in that tab (session storage — not a cookie) and disappears when you close the tab. With it we count which public pages and products are being viewed, the type of device (phone, tablet or computer) and when an item is added to the bag, a checkout is started or an order is placed. We do not record your name, email address, IP address or account with it, and it is never linked to your orders. These counts are held only in temporary memory on our server (the activity list for about 30 minutes, the tab numbers until the end of the day), are not used for advertising and are never shown to other visitors.

Photos you add to a review

When you write a review you may add up to 2 photos of the product. Before a photo is stored we remove the hidden details your camera or phone saves with it, such as the location (GPS) and the device details, and save a compressed copy.

• Photos are checked by our team first and appear on the product page only once your review is published, next to your first name and last initial.
• Please do not include faces of other people, personal documents or anything private in your photos. We may remove any photo before or after publishing.
• We keep a photo for as long as your review is shown. To have a photo removed, contact customer care.
• We do not sell your photos or use them in advertising without asking you first.

Visit statistics, your location and how we measure our shop

We measure visits to our shop so we can see what works, prevent fraud and plan deliveries. What we keep depends on your choice in the cookie box.

• Without your permission we keep only daily totals: where visits come from (for example Google, Instagram, WhatsApp, an AI assistant such as ChatGPT, or an email from us, including any campaign tags in the link), the first page opened, whether a mobile, tablet or computer was used, and the state and city our hosting provider’s network places the visit in. Your browser remembers the source for that tab only (it is cleared when you close the tab). No cookies, no advertising identifiers, nothing stored against you.
• If you accept in the cookie box, or you are signed in to your account or place an order, we also keep a record of that visit: your IP address, the approximate area our hosting provider derives from it (city, state, PIN code and a rough map point), the pages you opened, your device type, and your email address when we know it (from your account, your order or a newsletter sign-up in the same visit). If you also allow it when your browser asks, we keep your device’s location (latitude, longitude and accuracy). You can refuse that prompt; we ask at most once and never on the checkout or payment pages.
• Why. Visit statistics and marketing measurement, preventing fraud (for example repeated failed payments or false addresses) and delivery planning (which areas we deliver to and how returns vary by area).
• How it is protected. IP addresses, email addresses and locations are stored encrypted; only the shop’s owner and managers can see them after two-step sign-in; every viewing or export is logged; and the records are deleted automatically 12 months after the visit. Daily totals without personal details may be kept longer.
• Your order. If you place an order, the source of your visit, any campaign tags, the website that sent you, the first page you opened and your device type are saved with that order so we can see which channels bring real orders. Your delivery address is used as before, and also for city / state / PIN-area totals (for example returns by area).
• Birthday and “Shopping for” (optional). You may add your birthday (so we can send you a birthday offer) and choose Men, Women or Prefer not to say for what you shop for. Both are optional, you can change or clear them at any time in your account, and we never guess them from your name.
• Your rights. You may withdraw your permission at any time with “Cookie settings” in the footer (we then stop keeping new visit records), and you may ask us to correct or delete the visit records linked to you by writing to customer care; we answer under the Digital Personal Data Protection Act, 2023, and you may complain to our grievance officer (see Contact). We do not sell this information or share it with advertisers.

Your cookie choice is stored in your browser for the period stated in “Cookies, storage and analytics” above. Information shared with Meta is retained under Meta’s terms.

You can view and update your details from My account, and ask us to correct or delete your information. See Your account & data rights and Contact us.

• Privacy questions: info.velleeluxe@gmail.com

Where we rely on your consent — for example for marketing cookies — you can withdraw it at any time, as easily as you gave it, using Cookie settings in the footer. Withdrawing consent does not affect your ability to shop with us. If you have a concern about how your personal information is handled, contact us using the details on our Contact Us page; you may also have the right to approach the Data Protection Board of India once its complaint process applies to us.